28 Morrison Foerster Shamrock Capital Morrison Foerster advised Shamrock Capital, a Los Angeles-based investment firm specializing in the media, entertainment, content, communications, sports, marketing, and education sectors, in its acquisition of Penta Group, the world’s first full-scale, integrated stakeholder communications and reputation intelligence firm, from Falfurrias Management Partners. The acquisition allows Shamrock to accelerate Penta’s next growth phase, enabling the development of new capabilities designed to effectively address the rapidly changing communications landscape. Penta is redefining what it means to be a trusted partner to global brands, by weaving data and insights into all components of its offering.” Laura Held, Partner and member of the Executive Committee of Shamrock Capital
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